MELONEY LEMON: SWEET AND SOUR.

MELONEY LEMON: SWEET AND SOUR.

Thursday, 26 August 2010

Market Research

A woman from the suburbs of Delhi rings with a number of consumer based questions. They are mostly about home insulation and utilities providers. I've already got insulation. 'Thats a no then' she says. She asks about my income bracket and how many times a year I go on a foreign holiday. More than four times a year? Less than four times a year? 'Once every four years' I reply.
'Thats a no then.' I can tell she doesn't believe me. 'And who do you book your holidays with?' 'No one' I say 'we just turn up'. Just turn up? Who is your holiday provider?' 'Me' I say. 'We just go to a campsite and pitch the tent.' 'A no then.' 'Yes' I say and she gives a stifled giggle conscious of the fact that if I possibly complain about her rude guffaws she will lose her job and not be able to pay for her children's school fees, nutrition, medical treatment or the roof over their heads. How can that be a holiday, she is thinking.... I think of the Pakistan flood. Suddenly a weekend's camping in a rainy field in Kent seems sad, sick and completely insane.....